Even If you’re useless at writing, I can guarantee that if you follow this system I’m about to detail below, you will be able to write a blog post introduction in 5 minutes.
A blog post introduction is like a movie trailer. You tease the reader with a flashy, relatable and interesting opener followed by a brief overview of the facts.
In other words, touch on the topic of the blog post, give them a straight forward answer to the main question or topic of the blog post and follow it up with an outline of the most important points you are going to cover in the body.
Fairly simple, right?
In fact, if you take a closer look at the blog post you’re reading right now, I’ve followed that exact same principle to write the introduction. I didn’t waste any time getting to the point.
Because I want you to stick around!
The longer you take to answer the question of the blog post or deliver the most important piece of information, the greater the chance of the reader leaving your blog.
Even if you don’t have as much time to blog every day, I can help you speed up the process as much as possible.
Let’s get into the nitty-gritty of how to write a blog post introduction.
The First Sentence Is The Most Important – Make A Promise Or A Statement
Think of it as a greeting.
You can be boring and bland or show enthusiasm and energy.
Depending on the topic of your blog post, your first sentence can either be relatable and gripping in one of two ways.
- You create rapport with a statement that is emotionally relatable
- You make a definite promise
These two types of first sentences are often the most gripping ways to start a blog post introduction.
When I think back to my years as a law student, the lectures that stood out to me most were the ones that started off with a bang.
In other words, the lecture caught my attention from the get-go.
Contrarily, the lectures I’ve forgotten or didn’t bother paying attention to were long-winded, poorly relatable and boring.
Personally, I hate reading blog posts that have a robotic voice. I want to feel as if I’m part of the conversation.
In other words, as a writer, talk to me. Treat me as if you’re having a face to face conversation with me.
What do most conversations consist of? That brings me to my next point…
Ask A Question
If you can’t think of anything to say that will capture the reader’s attention nor can you make a promise, ask a valid question!
Think of the most common struggle, complaint or benefit of the blog post topic.
Ask a question that you know the reader already has.
For example, if you’re writing a blog post about baldness, you could ask the following questions –
- Did you know that high amounts of DHT is responsible for your hair loss?
- Are you as tired of losing hair as I am?
- Do you feel insecure about being bald?
These types of questions are impactful and help you create a narrative for your introduction.
You started with a question and now it’s possible for you to write more information centered around it.
If you’re going to write a blog post, asking these types of questions proves that you are knowledgable on the topic.
Put yourself in the shoes of a reader. Imagine landing on a blog post and the very first sentence is a question on the topic that you have asked before or had in mind.
Wouldn’t you automatically feel more trusting of the blog post? Wouldn’t you be more comfortable and inclined to read on knowing that the writer is asking all the right questions?
I sure would!
You don’t have to necessarily insert a question to the very first sentence but I encourage you to ask a question within the first 2 paragraphs of your introduction.
Provide A Quick Overview Of The Answer
What I hated during my studies was having to page through an entire textbook to find one answer.
The less structured a textbook, the harder it would be.
Nowadays, most bloggers want to write blog posts that are thousands of words long.
That’s a massive investment for a reader to make. If you have that much to say on a topic, then there should be no problem inserting a summary of the answer in the introduction.
For readers who just wanted a quick yes or no answer, they get exactly what they were searching for.
That makes your blog post worth the little effort they made to find and read the introduction.
If they were looking for something more detailed, they’ll be happy to know that what follows the brief overview of the topic is a detailed breakdown within the body of your blog post.
Design your content for both types of readers. This is almost a full-proof way of keeping everyone happy.
I know how daunting it is to write. But, the majority of people on the net find reading to be daunting and annoying.
Try your best to make it easy for a reader to find the information they are looking for.
Tell A Story
I’m not advising you to start a blog post with Once Upon A Time but stories are awesome.
What I’ve noted during my many years as a professional writer and blogger is that a story encompasses everything I mentioned above.
It makes a statement, elicits feelings and creates questions in the mind of the reader.
If you want to write a story for your blog post, you have one of two options:
- Share a personal story relating to the blog post topic
- Create a fictitious story surrounding the situation the reader could relate to pertaining to the blog post topic
The first option yields the best results but that doesn’t make the second option any less of a viable option.
The interesting thing about a story based introduction is that it reels the reader in just enough for them to be invested.
If you withhold the ending to the story and insert it within the conclusion, chances are, the reader who feels invested will read to the end just to know what happens.
In short, a good story focuses on the topic of the blog post, it emphasizes one specific type of emotion (anger, frustration, happiness and so on) and it teaches a lesson.
Speak From The Heart
Too many new bloggers try to sound like what they envision to be the most professional blogger on the net.
Forget about that nonsense.
If someone tells you to write like a textbook author, throw a textbook at them because that is horrible advice!
When you speak from the heart, you express a strong feeling to a specific stance on the topic.
Here’s an example – I used to love the color grey as the color to my bedroom walls but now I hate it. Honestly, it makes me feel depressed. Instead of feeling relaxed and comfortable, this room feels like a poorly funded clinic. I need to change it immediately… And then you can lead into an article about wall decoration ideas.
Do you understand what I’m trying to tell you?
I think so!
Don’t be afraid to state your opinion. Everyone else does, so why shouldn’t you?
Practical Advice For Writing A Blog Post Introduction
Look, if you find yourself struggling to write at your desk, change the scenery.
Go outside and type an introduction on your laptop. If that fails you, pull up Google Docs and dictate an introduction using your phone.
I do this almost regularly.
Dictation has allowed me to write multiple articles a day in the same time it used to take me to type one article on my computer.
It’s not perfect but I spend an extra 5 – 10 minutes editing the dictated document and then I’m done!
A perfectly decent and original blog post to unleash on the world!
Oh, and as far as length goes, keep it short and simple. An introduction is usually about 150 – 200 words long.
But, you can get away with less as long as it is captivating and encompasses the fundamental principles I highlighted in this post.
This may sound counterintuitive but don’t overthink it.
The best way to improve your ability to write a blog post introduction is to do it on a daily basis.
At this point in my career, I write an introduction in 5 minutes.
The principles I mentioned above are ingrained in my brain. They’re already a strong part of my writing process.
What I’m saying is that because I practiced, being able to write an introduction that has all the important features of a good introduction is hard-wired in my brain.
You can get to the exact same point that I have because I was in the same shoes that you walk in right now.
So, before you get out of here, do me a favor and subscribe to the newsletter or just share this post. I want to build a tribe of motivated people like you who have an interest in blogging and online entrepreneurship.